It Needs to Look Good.

Tradeshows are boring. Tradeshows for government contractors are even worse – at least visually. They tend to be mired in PowerPoint and Word Doc fliers. My thought was to bring a more AAA game sensibility to the visuals I directed for Leidos’ MAGIC products. Our VR applications were on par with anything coming out of the big game studios, why shouldn’t our marketing as well? From two-sided slick sheets to full size posters. I tried to add a professional ad agency sensibility to our outreach efforts: